talking web X.0

Recently I was approached by the Austrian press to give some comments on the launch of the Japanese adnetwork AdButterfly.com. They try to form a network of blogs and allow their bloggers to accept or decline and even comment every single ad.

To put it short: I guess their concept will not be working very well for the Ad-Industry. Today they published the interview with me as an article and you can find my opinion on this startup and additional information (in German language) here.